Your favourite magazine is already dead
Welcome to the world of tomorrow! This is how magazines of the future will look, at least according to the magazine publishers. Time, Inc are developing content for tablet PCs as derived from their printed publications. You could pick up a physical copy of a magazine, or you could download it and enjoy this:
There are plenty of digital bells and whistles for fans of eye candy, but is it the right way to go about the next generation of digital content? The whole process seems to be based on the premise of a printed product leading the development of a digital one; would the publishers be conceiving digital publications in this way if they didn't have the shackles of having to fill a preset number of physical pages every month?
Would you find any value in a review of a game from several days ago when you could have watched it online or received realtime updates and opinions from the web while it played out? Live scores are mentioned here, but where are the forums, Twitter feeds, live photos? Shouldn't a publication focused on sport be a portal for live events as they happen and be supported by feature material - not the other way around? The layout is based on a magazine, despite being read by a customer who prefers to consume information online. Even the act of "publishing" a product is becoming increasingly meaningless - web users are beginning to digest information in streams rather than packages.
Key figures in the media industry have spoken out recently against the charge that they don't understand the internet well enough to profit by it; this sort of development looks the business, but will it provide real value to the consumer?