Windows users can browse for a new browser
Not so long ago, Google plastered the country in ads for Google Chrome, their OS for PCs and laptops. It was a little baffling as to why free papers had a Chrome wraparound, why Google had taken over knackered old billboards in town centres. Why was Google suddenly trying to raise the profile of their operating system? Part of it may have been to do with Christmas sales, to try and persuade new users to trial Chrome. Now it appears it was far more strategic than that.
After losing out to the European Competition regarding their anti-competitive approach to software, Microsoft has been forced to offer Windows users the opportunity to change browsers. A Windows Update in the next couple of weeks will provide a browser choice screen to Windows users in Europe who are running Internet Explorer as their default browser.
Users will see a number of browser options - including Opera, Safari, Chrome, Firefox and Explorer, of course - displayed in a random sequence and be able to choose a new default browser. That won't seem like a big deal to avid Bitterwallet readers, since you lot are savvy enough to be aware of other options - but plenty of for plenty of PC users, it will never have crossed their minds that an alternative is available.
It's now apparent Google's carpet bombing of the media in December was a preemptive strike to raise awareness of their OS ahead of whatever action Microsoft was forced to take - the news that Microsoft would have to give PC users a choice of browser broke in mid-December.