Why Aldi Costs More Than Tesco
With the price of food on the rise, most of us are venturing to the nearest Aldi or LIDL, believing that we could save a few quid over the major supermarkets. But how much do we actually save? Apparently, not as much as we think.
Latest research claims that discounters actually work out more expensive than the 'big 4' supermarkets when it comes to purchase of basic household items. The study by industry magazine The Grocer selected 33 out of 50 basic household items that were available across Tesco, Asda, Sainsbury's, Morrisons, Aldi, Lidl and Netto. The cheapest items available in each store were added, and a final total basket value was tallied. According to The [Daily Mail]:
It found discount chain Aldi charged the most for a basket of basic shopping items, including bread, toilet rolls, washing-up liquid and wine, while Asda worked out the cheapest...At the same time, the study revealed that shopping at a budget store could leave consumers up to 61 per cent out of pocket than if they had stuck to own brand ranges at the standard supermarkets...
The study revealed that the same items that cost £19.10 in Asda would run you £11.66 more in Aldi, costing £30.76. Of all the budget stores, Lidl worked out the cheapest, with a basket costing £25.30. Does this mean we should be shopping around a bit more that we are in this climate?