Who ate all the pies? We did!

17 September 2010

steak pie If you’re looking for a ‘growth’ industry to get into, it seems you could do a lot worse than the pie game. Sales are on the up and the experts predict that pies could have a market value of more than £1 billion by 2012.

Market research firm Mintel say that sales of pastry-based savouries are climbing by about five per cent per year – great news during a time of economic distress when most of us are living on berries, roadkill and puddle water.

Part of the reason for their popularity is the fact that pies and pastry-based snacks are largely regarded as comfort food. Let’s face it, whenever another red bill drops on to the doormat, the first thing we normally do (after setting fire to it, obviously) is to reach for the nearest chicken and ham pie and start munching maniacally.

But Vivianne Ihekweazu, senior food and drink analyst at Mintel (great name, great occupation), says that pies are now more socially acceptable than ever before. As she chewed on one of Melton Mowbray’s finest, she spat: “While pies were often previously seen as being old fashioned, they have benefited from being repositioned as a popular gastro pub meal staple - moving them a step beyond the sausage roll in the eyes of the consumer as a versatile snack or viable main meal."

Sadly, she then spoiled the fun a little bit by adding: “For future growth to stay strong, manufacturers will also need to reformulate their pie and pasty ranges, making them healthier, with the use of natural ingredients.” Fuck that – it’s Pieday Friday and we’re off to Greggs for a bag of steak bakes.


  • The B.
    I read this in the Metro this morning and immediately thought "mmmmmm, steak and ale pie this weekend", not shop bought mind, I do a mean steak and ale (mushrooms and bacon in it too).
  • PaulH
    Mmmmm Steak Bakes - they got me through Uni
  • NickS
    Problem is in times of "economic distress" the lack of pie filling is becoming more and more apparant, flake of steak and shard of kidney pie.
  • Nick T.
    Gregg's? Pah! This is where you need to be: www.urbanpie.co.uk (Sorry hard lads and pansies - Urban Pie is Midlands only).
  • PaulH
    You Brummie git
  • Sh
    Haha mintel do pie charts
  • zeddy
    I do like a meaty pie. Not too hairy, mind.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment