Waitrose free delivery sparks home price war
I hate grocery shopping. And that's not only because it's been the main sort of exercise I've been getting lately, but also because no one has invented non-polythene carry bags that don't dig into your hands. Granted, there's reusable shopping bags, but that's not necessarily everyone's cup of tea. Ordering online would really be the most attractive option, but unfortunately, delivery charges have never previously made it an attractive option.
Until now. Waitrose decided to scrap delivery charges this week for online orders of over £50, commencing intense online battles amongst the £3 billion/year grocery home delivery market. Thanks to the publicity, Waitrose reports today having the strongest week of the year. Unfortunately, the Waitrose site was loading so slow last night that you'd feel that blood vessels over your temple pulsing angrily with frustration. Or maybe that's just because I've got a smashed up laptop screen with an unusually slow contingent of electrons.
Reader androoski comments that Waitrose price matches Tesco on many items (confirmed here), so a judicious selection of items can result in reasonable deals on some groceries while listening to your iPod in your underpants, a practice apparently frowned on in actual stores.
I must however warn you that deliveries are carried out via Ocado, with whom I have no personal experience with, but some readers over on HUKD are less than satisfied with their services. You can also read further details on Which?, while you wait for that damn Waitrose site to load. HUKD also referenced the same deal, categorized under "Misc", for unfathomable reasons. The move will likely put pressure on large rivals like Tesco. Question is, while an online delivery slash would be great for consumers (given that they logistically manage to slot in the high increase of orders), would supermarket retailers suffer?
[HotUKDeals] Deals found by vibrant and thefatcontroller (not a crime fighting duo).