Vimto gets a rebrand with a toad
Vimto is being relaunched with a toad.
The drinks brand has new-look packaging, and has introduced 'Vimtoad', a novelty Northern-style mouthpiece created by Aardman Animations.
While no evidence exists of toads liking Vimto - although we're aware that crows find Kia-Ora 'too orangey' thanks to being citrus intolerant - this will, the company hopes, boost sales as well as helping expand a No Added Sugar range for the healthier set.
Which is a bit strange, as Vimto was originally as a 'health tonic' back in 1908. Great days.
Vimto brand manager Clare Brown says, "Vimtoad and our new packaging will continue to appeal to our young consumers while also attracting a wider audience".
The name is still an anagram of 'vomit' though.