Hipster retailer Urban Outfitters is courting controversy again, this time, of a cropped t-shirt that is plastered in the word 'depression' in differently sized fonts.The top is described as a "super depressing tee from Depression topped with an all over logo graphic.'

Depression is a label and over on their Facebook page, they say that "living life the conventional way is depressing", but as yet, haven't made a comment about this furore.

Of course, social media is ablaze with angry people, with one saying that the whole thing is "absolutely disgusting" and "disgraceful", while another tweet said that "this is vile, does Urban Outfitters not know how offensive and triggering these tops are?"

Naturally, this isn't the first time UO have got column inches for being the kind of hipsters who like to goad people with lazily edgy clothes. They previously got up everyone's noses with a t-shirt that said "EAT LESS" on it, as well as flogging a board game called 'Ghettopoly', which painted black people in a less than flattering light.

The company have also upset Jewish people, Irish people and Native Americans. Looks like they're not going to stop any time soon and that, there's a small chance they're rather enjoying all this.