Urban Outfitters under fire again, this time, for 'depression' t-shirt

4 January 2014

Hipster retailer Urban Outfitters is courting controversy again, this time, of a cropped t-shirt that is plastered in the word 'depression' in differently sized fonts.The top is described as a "super depressing tee from Depression topped with an all over logo graphic.'

Depression is a label and over on their Facebook page, they say that "living life the conventional way is depressing", but as yet, haven't made a comment about this furore.

depression t-shirt

Of course, social media is ablaze with angry people, with one saying that the whole thing is "absolutely disgusting" and "disgraceful", while another tweet said that "this is vile, does Urban Outfitters not know how offensive and triggering these tops are?"

Naturally, this isn't the first time UO have got column inches for being the kind of hipsters who like to goad people with lazily edgy clothes. They previously got up everyone's noses with a t-shirt that said "EAT LESS" on it, as well as flogging a board game called 'Ghettopoly', which painted black people in a less than flattering light.

The company have also upset Jewish people, Irish people and Native Americans. Looks like they're not going to stop any time soon and that, there's a small chance they're rather enjoying all this.

3 comments

  • Denny
    As somebody who grew up during the Depression and also shops at Urban Outfitters, I am understandably beyond outraged. The worst economic storm in history (well except for that one we're all living through now) and they blithely print it on a "cropped tee"? I tell you, during the Depression a cropped tee meant you'd out grown it and your parents couldn't afford another. Still, it's reduced to $9.99 from $59.00 and if there's one thing those of us who lived through the Depression like, it's a bargain.
  • Urban L.
    [...] The $ 59 cropped t-shirt was printed with the word “depression” and the retailer advertised it online as “super depressing,” according to the blog Bitter Wallet. [...]
  • Urban C.
    [...] The $59 cropped t-shirt was printed with the word “depression” and the retailer advertised it online as “super depressing,” according to the blog Bitter Wallet. [...]

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