UK trounces rest of World in online shopping
The UK spends around £2,000 online per head each year on average - it's 50% more than the nearest rival Australia manages, and is down to broadband and our inability to get off our arses.
A higher use of debit and credit cards has also been cited as quite a key thing, according to a new report from Ofcom.
As a bonus, Ofcom also discovered two-fifths of advertising spending was now happening online - way more than in any other country.
Ofcom said the popularity of online commerce was boosted by widespread superfast broadband access in the UK, which is ahead of France, Germany, Italy and Spain. Nearly eight in 10 UK homes have access to broadband services that provide connection speeds of at least 30 megabytes per second.
Said Ed Richards. Ofcom's chief executive: "The internet has never been more important to the lives of people in this country, and the demand for better connections keeps rising,”
“We are making significant progress in this area. However, we all acknowledge that there is more to do, and this will be the challenge for the coming years.”