Uber to try food delivery with 'UBERFresh'
This new service is being tested out in Santa Monica over in That America, which will see UBERFresh offering a food delivery service to customers.
As well as delivering meals to you, Uber is also playing around with same day grocery deliveries, which is tantamount to trolling as far as supermarkets are concerned. It looks like Uber are just having a go at anything and seeing what sticks.
With regards to food delivery, if Uber can undercut JustEat and HungryHouse, restaurants and fast food joints could well switch their allegiances. We can only hope that food delivery companies react in the same shrieking way that we saw taxi drivers doing.
It looks like Uber want you to use their app for pretty much everything. If they can corner the Small Time Weed Dealer market, they'll clean up.
However, with Uber drivers being a law unto themselves, they might snaffle your hash and then eat the pizza you just ordered. Either way, looks like Uber are going after every corner of business.
This could end in a spectacular failure or maximum annoyance for their rivals - either way, it'll be fun to watch.