TNT has a change

30 September 2014

tnt TNT have been having something of a rebrand.

Some designers named Design Bridge have rebranded delivery company TNT, "positioning" it as The People Network and to emphasise this, they've created a circular device which represents “perpetual motion”.

Further ponce-speak is to be had, as Design Bridge were asked to come up with something that would "reflect TNT's vision".

“The People Network”, reflects the company’s aim to connect people and businesses in a “truly personal, rather than purely professional manner”, according to Design Bridge.

And - Oh God - they hope it will help “galvanise the ‘challenger’ spirit of those working internally at TNT”, as well as TNT customers.

TNT chief executive Tex Gunning, said this with his mouth: “Customers are not barcodes and we are not robots. We all relate to what drives our customers: business growth with a personal touch. Taking time to understand what customers really need distinguishes us from others. We are The People Network.”

There's an advert too, so feast your eyes

TNT Post rebranded as Whistl earlier this month too. No idea why.

What do you think?

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