Tiger Bread is dead. Long live Giraffe Bread
Last June, we ran a story about a 3-year-old girl named Lily, who had written to Sainsbury’s, asking them why their Tiger Bread was thus named when it looked more like the markings of a giraffe than a tiger. A fair point, and the supermarket rewarded Lily for her cleverness with a nice reply and a £3 gift card.
For some reason that we can’t quite fathom, the story has gone megaviral across the internet over the past few days, with almost 25,000 people visiting the original Bitterwallet story for our take on it.
Better still, Sainsbury’s have today announced that they’ll be acting on young Lily’s advice and changing the name of their Tiger Bread to Giraffe Bread. If the change proves popular, the new name will stay – and we assume Lily will get a royalty for every loaf sold? Yes? YES? Hmmm….