The future of books - publisher looks backwards, not forwards
While this viral video, initially produced for internal use by publishers Dorling Kindersley (purveyors of endless DK Top 10 travel guides), receives top marks for ingenuity, it ultimately feels like an industry patting itself on the back, reassuring itself that no harm will come of it in the face of technological advancement.
It's true the Kindle, iPad and other eReaders present exciting new platforms to the publishing industry, but they also pose a threat to physical sales - a marketplace that major publishers can dominate and manipulate with impunity. In the future there'll be nothing to stop top-selling authors releasing material themselves (as bands have done since the advent of online distribution) or top execs breaking away to form micro-publishers; without the concerns or costs of production or distribution, editors and designers will be in high demand.
Anyway. You can enjoy the self-congratulating undertones of DK's efforts for yourself ("it's not true we don't like the way books feel in our hands" - did somebody say it was?) - watch it all the way through for the crazy-ass Memento-style twist: