The Fairtrade Foundation are coming after our bananas
However, there's people who really care about bananas and they're called The Fairtrade Foundation. They've started a thing today called Fairtrade Fortnight, which is a campaign which asks supermarkets in the UK to start paying a fair price for their 'nanas.
This is to address the rates that are apparently forcing farmers into poverty in the developing world. This means more expensive bananas for you, inevitably.
The banana-specific campaign is called 'Britain’s Bruising Banana Wars' and has come about after the cost of a banana has nearly halved compared to a decade ago. Production costs for farmers in Colombia, Ecuador, Costa Rica and the like, have increased.
The Fairtrade Foundation’s chief executive Michael Gidney said: "Small farmers and plantation workers are the collateral damage in supermarket price wars. The poorest people are bearing the cost of our cheap bananas and they have to work harder and harder as what they earn is worth less and less in their communities."
"As a result, a product that is worth billions of pounds in global trade relies on poverty-level income for the people who grow it."
The campaign wants you, dear consumer, to put pressure on your local MP and retailer. That, of course, is never, ever going to happen in a million years. However, if you do feel guilty about banana farmers, you could do your bit by only buying Fairtrade bananas.
Or you could just shrug and carry on as you where and leave it to The Fairtrade Foundation to sort all that boring stuff out.