The Colonel takes a bite out the Apple for unconvincingly named iTwist
It's possible the same advertising agency responsible for Perrier's new campaign also has the illustrious job of creating new items for the KFC menu, judging by the news we've received from avid Bitterwallet reader Jamie.
The iTwist? Really? What possible reason would you have for preceding your product name with an 'i', unless it was to lazily jump of the coattails of a hugely successful bran- oh. As you were, then. You can coat your ideas in a secret blend of 11 herbs and spices, but it'll still taste like bollocks.
In fact, the iTwist has been kicking around in the US for a while, but didn't reach these shores until secret testing in UK restaurants in May. So America get the Double Down, we get this. Cheers, Colonel.