Tesco throws a strop and changes its Price Check again as ASDA chuckles into its sleeve

29 April 2011

tescoJust in case you are frantically scouring the internet to find something that *doesn't* have anything to do with some random nuptials today, we are here to ease your suffering.

Yesterday, supermarket giant Tesco announced that they are changing their Price Check scheme for the second time in as many months. Launched at the start of March, Tesco offered double the difference refunds to shoppers who could buy identical products cheaper at ASDA. However, three weeks into the campaign, the maximum cashback was capped at £20. Now, the double the difference has been scrapped altogether, and you will just get the difference back. In vouchers. So you may as well shop at ASDA...

Tesco's press release refers to "a cottage industry of savvy and determined people" who are manipulating the scheme "just to make money". While they "commend their ingenuity and determination, but that wasn’t why we set up Price Check". They are changing the scheme now "to protect the scheme for the majority of our customers". Absolutely nothing to do with the fact that it is costing them too much money then.

The problem is that this huge retailer, who reported annual profits of £3.8 billion last week, didn't see this coming. As Bitter Wallet readers will know, consumers are far more savvy than Tesco gave them credit for, and news of which products could be purchased cheaper at ASDA spread like wildfire across the internet via forums, Facebook and Twitter. Money saving expert afficionados were boasting about their gains, one member reportedly spending £126 at Tesco on a shop that would have cost £81 at Asda, claiming a £90 voucher. So now Tesco have chucked the whole scheme in the bin. Along with their toys out of the pram.

Good job "Every Little Helps" eh.


  • Stephen B.
  • nicster08
    ARGH! thought I'd gone on the wrong website!
  • M4RKM
    at least it works now. the old design didn't work in Boogle Chrome. But yes, arrrgh redesign.
  • Justin
    ARGH! Why the two-year-old building block links? Is this so iPad users can mash the screen with their fist?
  • Alexis
    Did Tesco just accuse their customers of being cottagers? PS site redesign makes my iPhone type at one-letter-a-second
  • yo
    Why have you moved the comments link from the bottom of the article to the top? It makes more sense to read the comments after reading the article, doesn't it?
  • Freddy F.
    Which bellend put the comments links at the top of the article? The new design, whilst not hideous, certainly isn't an improvement.
  • Reser
    Honestly, everyone complaining abouyt the comments link, tell me this, what on EARTH would be the point of having a LINK to the comments at the bottom when thats where the COMMENTS are anyway? If you are at the bottom of the article the congratulations theres the comments right there, you DO NOT NEED a link to be taken to them. wheras if you are at the top of the article the comments link jumps you right down to the comments without having to scroll down. Common sense people. USE IT.
  • Tweedskin
    Why have you used a "thank you for shopping with us" sign from Sainsburys?
  • Fiyero
    @Reser I'd imagine most people view the site the way I do, all the stories on one page. The comments are not at the bottom of the story when you view the site that way!
  • Could B.
    [...] those of you still reeling from the news that Tesco are not, actually, in the business of saving you as much money as they can, do not fear. Sainsbury’s are here to step into the sweaty lycra outfit of shopper’s [...]
  • JimJam
    Anyone want a cheese sandwich?

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