Sweet muscular Jesus! It's the return of... In The Shops Now!
For those of you who don't know about In The Shops Now!, it's a look at products you can buy in-store or online, that don't make a whole lot of sense. Sometimes the product is without any redeeming qualities, sometimes it's promoted in a way to encourage you to buy it, without there been any genuine benefit in doing so.
It's a case of the latter in this first example of Tesco Yellow Label fever; you might have walked straight past the delicious rice pudding if it hadn't been for the yellow label catching your eye. And because it's a yellow label, your brain is trained to believe it's a bargain, even when the same product is available on the next shelf for less. It's not a case of Tesco securing an extra penny, it's a matter of securing an extra sale:
Thanks to Bitterwallet reader Jeff for the pic. Any more promotional peculiarity? Send it to [email protected]