Starbucks turn everyone into a DJ with Spotify deal
Spotify have been shaking things up, now that Tidal is coming after them, with the announcement that they'll be providing original video content and more.
As previously mentioned, the music-streamers are also teaming up with Strabucks, turning everyone in the stores into DJs - but how will it all work? Well, Starbucks are going to use Spotify as a way to turn its loyalty program into a source of revenue.
The baristas will soon be able to create custom playlists through Spotify in their outlets, which hopefully means more interesting tunes while you drink your joe - coffee chains have the most awful corporate playlists imaginable, so anything is a bonus really.
If you're drinking your coffee and hate the selections made by staff, then no fear - you can use your Starbucks points to get your songs played on the Spotify playlist. We await people asking for profanity laden hip hop and 20 minute prog tracks, for the japes.
We wouldn't be surprised if Mansun's 'Taxloss' and Johnny Cash's 'After Taxes' get a sudden spike in interest.
Of course, this is all good corporate sense, as Spotify gets access to Starbucks reward program and the chance to try and woo the huge amount of customers that Starbucks have, while Starbucks can now open up their loyalty points to all manner of things outside of their own coffee shops. It'll also encourage people to sign-up for the loyalty schemes too. Looks like a win-win from here, if people are keen.
This Spotify/Starbucks tagteam will kick off in the USA, before launching in Canada and then the UK.