Sony's not-very-unlimited Music Unlimited is coming to smash Spotify
Great news! Sony have expanded their Music Unlimited music-streaming service into Europe and are taking it to the USA in March. Hang on, their what?
You know – their ‘Spotify-killing’ service that only works on compatible Sony hardware such as the PS3, Blu-ray disc players, network-enabled Bravia tellies and suchlike. They launched it in the UK four days before Christmas – what do you mean you missed it?
It’s a cloud-based service that allows punters to stream music and add it into their own personal libraries across all of their compatible devices – with money exchanging hands of course. Great news if you’re a Sony addict!
Brilliantly, you can even add existing music that you already own to your playlist – oh, unless it’s DRM-protected that is. Also, if it isn’t already in the Music Unlimited six million song-strong database, you won’t be able to share it across devices. So it isn't really 'Unlimited' then is it? But apart from that, it’s really great.
But just how does it work? By Qriocity of course! That’s the name of the system that powers the thing and allows users to manage their libraries no matter what Sony device they’re using it on. Oh, and it’s pronounced ‘curiosity’ – of course.
Sony have linked up with rival labels EMI, Warner Music and Universal, whose head of something or other Rob Wells or something said: “We have seen a lot of these services go live over the year," he said. "I am encouraged despite having been to a number of these launches and the problems of piracy. I think what Sony has put together has a genuine shot at success on a global basis.”
While we haven’t been to a number of launches like Rob has, we’ve read about a fair few. We’ve also read about a fair few of them closing down again a few months later and we’d eat a live unicorn if this thing was still going in a year’s time.
Are YOU using Music Unlimited yet? If so, how is Qriosity working for you? Hello? Anybody there??