Sony offering £150 scrappage cash - nation unmoved
Hey daddy, Sony have got on board with the whole current ‘scrappage’ craze and are allowing customers to treat their old TVs the same way they’d treat an old Peugeot 306 – namely, getting quick cash for dumping it in exchange for a brand new model.
The electronics giant have said they’ll knock £150 off the price of one of their newest Bravia sets if you trade in an old idiot box, but only as long as you do it with a participating Sony stockist.
Sure, the whole thing sounds exciting, but a few questions spring to mind. Firstly, how hard will it be to get a £150 discount by shopping around all dealers that are stocking the new Bravia, especially if you’re armed with some haggling skills and are paying cash? £150? £250 off doesn’t sound unreasonable to us.
Secondly, if you have to hand your old telly back, what are you going to dump in the back garden and use for air rifle target practice for the next three months? Thirdly, the offer is part of Sony’s new campaign to get people to update their TVs ahead of the upcoming digital switchover, and they’ll be plugging it with ads starring Alice Cooper.
Fuck a duck, surely that’s just going to put folk off, no?