Ski retailer careers down slope of bad taste
Ski Warehouse, an online retailer for snow sport equipment, issued a press release late last week. Nothing wrong with that. The communiqué announced the tragic death of actress Natasha Richardson, following a head injury sustained while skiing. Fair enough, we can see the link.
It then went on to say, “We hope this doesn't discourage future skiers from participating in this exciting and invigorating sport."
"Injury rates on the slopes have been decreasing over the years & the overall injury risk is about 0.2 - 0.4%. We, as a company, strongly recommend the wearing of ski helmets by children and adults, in light of this and other recent tragedies."
"To encourage the wearing of ski helmets, we have reduced the prices of both kids & adults ski helmets and are offering FREE POSTAGE on all ski helmets. Our full range of ski helmets can be viewed by clicking here.”
Oh dear. Oh very, very dear.
[Thanks to BW reader Dan]