Shopkeeper, a bottle of your special mouthwash, please
You can fanny about with chopping and changing the font all you want, or break the name of the product over two lines to disguise your embarrassment - it doesn't work. Nobody cares what's in the bottle or what it does - as soon as the customer reads the label, they'll probably put it back on the shelf (thanks to avid Bitterwallet reader Richard for the hat-tip):
The fact that the manufacturers can't bring themselves to call the contents mouthwash simply compounds the issue. A retarded oral rinse - it's seven shades of wrong all rolled into one.