Scots miffed at Weetos character, 'Big Baws'
Scottish parents aren't happy that their children are eating Weetos, not because they're not healthy or somesuch, but rather, there's a character on the box called Big Baws.
Slang fans will know that 'baws' is a rather colourful word and now Weetos makers Weetabix have cottoned on, they've agreed to change it.
One parent said: “My six-year-old started chirping on about Big Baws the other morning. I nearly fell off my seat. When I found out it was this character on the breakfast cereal box, I was very surprised. It’s not appropriate for something which is so clearly aimed at children. But it is funny.”
Another parent added: “I was getting my boys’ breakfast ready this morning and I noticed it. I nearly choked on the cereal and my wife thought I was taking the mickey.”
A spokeswoman for Weetabix said that 'baws' was meant to be a play on 'boss' (which everyone knows, is spelled 'bawse') and grovelled: “We now understand that this phrase might also be interpreted in a different way in Scotland and are working on amending the pack. We are sorry if this has unintentionally caused offence in any way.”