Santa Ad To Tackle Unwanted Pregnancies For Women and Teens With Free Morning After Pill...Will It Work?

28 November 2008 British Pregnancy Advisory Service (BPAS) is running a somewhat racy Christmas advert that attempts to reduce abortions by encouraging women to stock up on the ‘morning after’ pill. Because according to the ad, ''In the heat of the moment it's easy to get carried away with the festive spirit."  Especially under the mistletoe.

The ad, which many critics find tasteless, says “Santa only comes once a year…but that’s all it takes”, and displays a woman in a very short skirt wrapping her leg around a man in a Santa costume.  BPAS is using the ad campaign to distribute free morning after pill ‘gift kits’ in efforts to get sexually active women to keep the pharmaceutical in their medicine cabinets.  The pills usually cost £28 each.  BPAS argues that because most BP surgeries and chemists are closed the morning after Christmas, unwanted pregnancies could go up if women aren’t prepared, raising the abortion rate.

The morning after pill can be taken up to 72 hours after having unprotected sex, but is most effective at stopping embryo implantation if taken within 12 hours. Critics of the scheme believe the campaign will inadvertently promote sexual irresponsibility and promiscuity, with some even suggesting that success would only mask abortion numbers, because the emergency contraceptive is in itself an abortion.  What do you think? 


1 comment

  • aphexbr
    That's an amusing and inoffensive way of getting the message across. Are we meant to put across this message without any references to sex - how would that work? Prudes. As for the abortion argument - many more fetuses would be aborted by women's own bodies without them realising it thanks to nature, so that argument would be irrelevant. Thousands of unwanted babies being born in September would not help anyone, either way.

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