Sainsbury's to work out the price match difference for you... at the till
How would you feel if, once you’d done your supermarket shop, you were told how much less you would have paid if you’d shopped at one of the supermarket’s rivals?
That’s what could happening at Sainsbury’s if a new trial proves successful. But there’s a catch – you’ll instantly get a voucher for the amount you’d have saved, for you to use against your next shop.
While the likes of Tesco and Asda have schemes that involve you going online and submitting info into your computer, Sainsbury’s are planning to do the maths for you at the checkout, and hand out a voucher there and then.
There are just three simple steps: 1. The customer does the shopping; 2. Sainsbury's innovative system does the maths; 3. When the branded grocery basket is cheaper at Tesco or Asda, the customer immediately gets the price difference as a coupon against their next shop
They’ve said that there are 12,000 branded goods that will be included in the price match offer, although the scheme is only being trialled in Northern Ireland at the moment. Also, customers will need to do a £20 minimum spend to qualify, and vouchers will only be eligible for 14 days.