Sainsbury's beat the Man in the Moon- but most miss out on Mog
It seems that, same as last year, it is Sainsbury's who have challenged John Lewis' seemingly unassailable Christmas tearjerker ad crown, and (arguably) as last year, it seems Sainsbury's may have come out on top again. While the man on the moon has so far racked up more shares than Mog the cat, considering the feline's debut was a week later, that is perhaps understandable. Sainsbury's do take the (cat) biscuit if you look at shares per day, coming in at over 30,000 shares per day more than John Lewis.
And it's had a knock on effect. While John Lewis were not far-sighted enough to come up with an easily merchandisable ad (unless they are planning on selling a lot of telescopes), Sainsbury's cute plush Mog was all the rage in stores at a readily affordable £10. So readily affordable, in fact, that they have sold out of Mogs just ten days after the ad was launched. Some forecaster somewhere will be having a very miserable Christmas.
But never fear, as ever enterprising sorts have taken to eBay to sell their surplus Mogs. Prices start from around twice the RRP, but some forward thinking sorts are setting their sights a little higher, with prices as high as £90 or even £100. Sainsburys are said to be "disappointed" that people are choosing to make extra money for themselves when the store-bought Mogs make a donation towards Save the Children literacy projects. Disappointed but probably not surprised.
But there is hope for humanity yet. If you haven't seen it on Facebook yet, the ad coming in at number three on the most-shared ads is not boosted by the appearance of crumpet munching muppets, or light sabre wielding batteries. Instead it's a heartwarming tale advertising the Spanish Lottery. and you want to be similarly moved, you can catch it, in all its glory, here.