RIP the KFC Double Down. Or not.
It was a bold and brave experiment but, like the BBC’s flop soap Eldorado or Terence Trent D’Arby’s second album ‘Neither Fish Nor Flesh’, it is no more.
We speak of course about KFC’s revolutionary Double Down sandwich, which replaced the traditional bun with two pieces of fried chicken, making the whole thing into as close to an actual death sentence as you’ll ever be able to buy over the counter.
But either a lack of sales or a pang of conscience has caused KFC to backpedal and reimagine what the Double Down is all about – the good (or bad) news is that they’ve removed the external chicken pieces and replaced them with boring old bread.
A Consumerist reader has forwarded an email from KFC which boasts of their eureka moment: “If you thought our sandwich without the bun was a hit, wait until you see what we're doing with a bun!”
Well, it’s just a sandwich isn’t it? And one that’ll be much cheaper to make, so we’re assuming the price will drop. We’re also assuming that it’ll quietly disappear from the KFC menu altogether later in the year – and it never even made it to the UK…
EDIT: Deep joy - the Double Down is saved! We got it wrong - scroll down to the comment from KFC's Rick Maynard and you'll see that the Double Down isn't going away. There's no sign that it's coming to the UK either mind you...