"Renaming tiger bread giraffe bread is a brilliant idea."
Supermarkets have far more important things to do than entertain silly questions from three year olds. Although it's not really a silly question that Lily asked, and Sainsbury's wholeheartedly agreed (click to see the full-size images).
This is the sort of simple customer service that wins over a customer for life. We're off to buy a hat so we can doff it in Sainsbury's direction.