The brand mark, entitled Reebok Delta, aims to reflect the company's new 'singular focus on fitness'
It's already being used online, and will be applied to all the brand's clothing and footwear based in training, running, outdoor, yoga and aerobics
Apparently, adding the Delta symbol represents "the positive and transformative change that fitness can have on a person's life", according to Reebok, and the three arms that form the triangular device relate to the physical, mental and social changes that fitness inspires in people. Of course they do.
Matt O'Toole, Reebok chief marketing officer, says, "The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness."
"It is our symbol of change - an invitation to take part, and to unlock your true potential. It's not a logo, it's a symbol…a way of life."
TRAINERS WITH A TRIANGLE ON - A WAY OF LIFE.