Ratings to be taken from your tablets
The Broadcasters' Audience Research Board (BARB) has now mastered the technology to allow such a thing, and will be able to read from Android and iPads.
The traditional way of measure TV ratings, BARB uses a panel of 5,100 homes across the UK, giving it data on the viewing habits of around 11,500 people. Then this is all extrapolated to work out the viewing figures for the entire country.
"The ability to track how our panel members watch television on their tablets is a great step forward," said Justin Sampson, chief executive of BARB.
Only half of the 5,100 homes has such devices, but the that would be representative as demand increases.
So basically, someone's going to get a lot of reports on what internet traffic certain shows are getting. It really is mind boggling that they didn't think of doing this ages ago.