Prosecco drought to hit this summer?!
Even though there's some dangerous bottles of prosecco knocking about, the world isn't showing any sign of stopping drinking the fizz (which, effectively, is wine for dicks).
However, the appetite for prosecco is causing a problem and there might be a shortage of it this summer!
Roberto Cremonese, export manager of Bisol says: "Last year’s harvest was very poor, and down by up to 50% in some parts, so there is a very real possibility of a global shortage."
"We’ll find out how big the problem is in August when the brokers release their stock. At the moment we don’t know how much Prosecco they’re holding on to. Because there is such a demand for Prosecco, the négociants are releasing it onto the market slowly and are taking it as an opportunity to put prices up, in some cases by 50%."
"The négociants hold the power at the moment as they bought all of the stock. It might turn out that some of them have no fizz left but we’ll have to wait and see."
Of course, when there's a shortage afoot, another thing happens - suppliers capitalising on the demand and start putting their prices up and holding out on sales.
If people don't want to drink champers and can't get hold of any prosecco, it looks like everyone is going to be going hard on the cava.