Primark to buy half of Birmingham
The plan is to buy Birmingham's Pavilions shopping centre, and turn it into a mega Primark. Like a Colosseum of tie-in onesies tat and £3 trackie bottoms.
It shows that Primark really mean business, having gained sales increases of 14% year on year.
The Pavilions shopping centre covers 250,000 sq ft in the centre of Birmingham. It is understood that Primark intends to convert half of the centre into a Primark store, and the rest of the centre will be sub-let to other retailers.
The current shops in the centre include a Marks & Spencers, H&M and Waterstones.
Primark has been gradually getting international of late, with 269 stores around the world covering almost 10m sq ft of selling space. The company has successfully expanded into France, Spain and Germany. Earlier this year it revealed that it would open in the US with a store in Boston, Massachusetts. The Primark in Boston is scheduled to open by the end of next year and the retailer is in talks about securing other sites.