Priceless PR: Mastercard drop a gigantic clanger

19 February 2014

MC The PR company representing MasterCard, who are a major sponsor for the Brit Awards, seem to have shot themselves in the foot after something of a PR gaffe.

In exchange for the free travel and tickets, meal and possibly a blow-job from one of Bastille, the company asked journalists attending to mention #PricelessSurprise and @MasterCardUK in any social media daliancing during the event.

It's not the most unusual thing to expect people who you are ferrying about and treating like a non-civilian, to say thanks, or have some manners, but this is more like a hostage situation with a list of demands.

Here’s the email that was sent out:

Firstly as part of our Priceless Surprise we are putting on cars to take guests directly to the awards – we will be booking your car to take both yourself and Katy from the office at 4:30pm. Are you happy with these details?

In addition – in return for this ticket we would like to ask that you agree to the following…

Social media support from both publication and personal Twitter feed

Pre event – e.g. Really excited to be heading down to @BRITAwards tonight with @MasterCardUK #PricelessSurprises

Event night – live tweeting from the event including @MasterCardUK handle and #PricelessSurprises and to retweet @MasterCardUK tweets throughout the night where appropriate

Post event – tweet directing followers to @MasterCardUK BRITs YouTube videos

Pre-event coverage of MasterCard’s Priceless Surprise video edits with either Laura Mvula, Kylie Minogue and/or Pharrell Williams – to include full credit for MasterCardUK and #PriclessSurprises

All features to be pushed on publications social feeds – to include @MasterCardUK and #PricelessSurprises

MasterCard inclusion in post event write-up (print and online) including #PriclessSurprises hashtag and URL

Post event write up presence on publication homepage (where possible)

Inclusion of MasterCard branded event night images in post event piece

Post event - coverage support for MasterCard music activity in 2014 (Beyonce & JT).

Anyway. It's the Brits. It will be mildly unwatchable as it is. Head on over to twitter to see how journos are responding in a myriad of ROFL based ways. Or just get on with your life.


  • Craig
    I presume this bitterness is because you did not get a ticket
  • shiftynifty
    Another borefest.........truly shit, please put it out of it`s misery
  • Phuck Y.
    I saw no 'side bap', like we did from Kelly Brook, so not worth it.

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