Premier Inn goes Firth in search of tepid press opportunity
You've got to hand it to Premier Inn - they never miss an opportunity for some wretchedly piss-poor marketing opportunity.
And so, fresh from the success of last night's Oscars, Colin Firth has yet another reason to celebrate - according to this freshly-laid press release. The lucky, lucky bastard:
Just imagine how much fun their guests will have celebrating Firth's win. Go on, have a go. It's simply too much fun to comprehend, isn't it? So much fun in fact, that your mind will probably go full circle and you'll be left wondering why the fuck they bothered in the first place.