Poundland: where the prices stay the same but the stock is gradually shrinking...
There aren’t many high street shops that are thriving these days, but one that is managing to rake in the coin in the face of the recession is Poundland. It’s not hard to see why – everything is a pound, and that adds up to bargain after bargain after bargain.
Or does it? Tonight’s Dispatches on Channel 4 casts a sceptical eye over Poundland’s success – with impressive sales of £780m in the year ending April 2012, up 19% on the previous year, and pre-tax profits of £18.3m, up from £12.2 the year before.
It seems that gradually shrinking what the customer gets for their pound is the key. Back in 2007 a 10-pack bag of Quavers was £1. Last year, you got seven packs for your quid, and now it’s five packs. Last year a pound got you 12 Kodak AA batteries; now it’s 11.
Tune into Channel 4 at 8pm tonight and you’ll see plenty more. Does the gradual shrinking of Poundland’s offering bother you as a consumer, or do you accept it as fair play in lieu of price rises? Tell us, you keen-eyed consumers!