Pop videos get classified
From October 1, anything that might contain unsuitable content for the nippers, will be given a rating of 12, 15, 18 or R18.
This will cover stuff released on Blu-Ray, DVD and CD formats. So for example, if Rihanna finally sees sense and knocks out a Greatest Hits this Christmas, an accompanying video compilation would be rated maybe 15 due to her clothes constantly falling off in the promos of her less memorable numbers.
If it is judged that content in a video would typically attract an age rating of 12, 15, 18 or R18, the BBFC will issue a certification.
Companies producing any contentious physical content will have to submit it for classification, and thus add another week or so into production while they wait for it to be issued like a passport.
While this is all noble and stops us from throwing filth at the pop kids, it doesn't apply to content bought digitally, and so what's left of the physical market is sort-of shooting itself in the foot a bit by placing restrictions. Admittedly, gone are the days when there were HMVs and Virgins and vigilant staff. Nowadays, what avenues are left are grateful of any sale, and are not going to prevent a 12 year old buying something labelled an 18.
Plus all of it's on YouTube, and unless your parents are complete squares, you can bore yourself silly watching this stuff millions of times.