Pop-up creator apologises

The man - and it had to be a man - who invented the pop-up advert has apologised for his behaviour.

Ethan Zuckerman, for it is he, reckoned he did not realise what fresh hell he was about to submit the internet to when he birth the code more than 20 years ago.


Wring on The Atlantic, Zuckerman said: "I'm sorry. Our intentions were good,"

"It was a way to associate an ad with a user's page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page's content."

Where to start with the pop-up advert? It's seemingly innocent intentions were hijacked by the spammers to bring every internet user misery.

Put it this way, if pop-ups were unannoying, there would be no need for the invention of the pop-up blocker.

Anyway, Zuckerman seems apologetic enough. Nothing that a good jail term wouldn't straighten out.


  • Fat H.
    His punishment should be Internet access via 56K dialup for the rest of his life. I would say 3G on Vodafone but that's taking it too far.
  • Slacker
    " I would say 3G on Vodafone but that’s taking it too far." Yeah, that would definitely qualify as cruel and unusual!

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