Play.com - kings of making y'all happy
When Play.com appeared in our Worst Company of 2008 vote, many of you were apoplectic with stunned disbelief. Accordingly, the Jersey-based entertainment retailer scored just 13% in a head-to-head with Tiscali.
When we highlighted some examples of shoddy packaging by Play, many of you leapt to their defence, shifting the blame to the Royal Mail, freak atmospheric conditions or Satan himself. Clearly there’s a lot of love out there for Play.
All of which has been confirmed today when the company topped a survey carried out by the fun-loving dudes at the National Customer Satisfaction Index. National Customer Satisfaction Index is their name, the indexing of national customer satisfaction is their game. And once the numbers have been crunched, Play come out on top.
Play.com managing director Stuart Rowe reacted by bitterly lashing out at millions of naysayers, roaring: “We are absolutely delighted to have achieved first place in the National Customer Satisfaction Index ahead of all other UK retailers. This is a truly superb achievement for Play.com, especially as customer service is at the heart of everything that we do. The fact that customers appreciate the focus we give to it is a real reflection that we have been successful in our efforts.”
Then, getting well and truly warmed up, Rowe added that he and his staff would be celebrating the award by feasting on the raw hearts of a thousand virgins. To be honest, he might not have said that last bit – we’d wandered off by then because someone said they’d seen a dog walking on its hind legs in the car park.