Panda: No longer as close to extinction as thought.

7 May 2014

panda Panda Pops! Remember them? Well, the Panda brand is now relaunching a new look featuring a character they're calling 'Melvin The Panda' (seen here, grooving jollily about with assorted fruits).

One of the main aims of the rebranding project was to make customers aware that the drinks are no longer fizzy, and are made with no added sugar and only natural colours and flavourings.

Panda drinks have only been stocked in Asda for the past three years, but are relaunching in June in Tesco, Asda, Ocado and Booths.

Mike Shaw, client director at Robot Food said: "Melvin is much friendlier, more animated and real than the previous brand character. Active and fun-loving, he interacts directly with the fruit on pack. Around him, we created credible messaging and honest claims in an approachable tone of voice".

So there you have it. Panda drinks are now more like Fruit Shoots and people who work in product design talk a load of old cobblers.

What do you think?

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