Orange-clad lovelies get FIFA ad chiefs in a tizz
FIFA kicked off big style yesterday over what they described as an ‘ambush marketing activity’ by a Dutch brewery, leading to the ejection of a horde of beautiful women from the Holland v Denmark match on Monday.
The women were all wearing identical short orange dresses that have been sold by Bavaria, a Dutch brewery, as souvenirs, but FIFA claimed that their presence at the match was unauthorised and orchestrated and the women were all turfed out. Some of them later claimed that they were threatened with arrest and imprisonment, claims which FIFA have denied.
Stranger still, it is believed that some of the tickets used by the women to gain entry into the match had been supplied by ITV pundit Robbie Earle, who has subsequently been sacked for ticket-based shenanigans.
Peer Swinkels, from Bavaria beer, said people “should have the right to wear what they want. The Dutch people are a little crazy about orange and we wear it on public holidays and events like the World Cup,” he said. "This time we put no branding on the dress. And Fifa don't have a monopoly over orange."
We feel obliged to point out that the official beer of the 2010 World Cup is Budweiser. And that we believe it tastes like piss.
LATEST: FIFA have said that two arrests have been made and that criminal charges will be brought relating to the incident. We have put our box of Frosties back in the cupboard.