Nuts refuses to cover up for the Co-op
In the latest instalment of Modestygate, Nuts magazine has decided not to bag its covers for the Co-op. Instead of covering them up by the September deadline, publisher IPC Inspire has decided to pull the magazine from the shelves in the supermarket’s 4000 UK stores. Because apparently, shiftily gazing at Michelle Keegan’s areola in a supermarket is a human right – or something.
Paul Williams, the MD of IPC Inspire said: 'Co-op's knee-jerk attempt to restrict access to a product that consumers have enjoyed for nearly a decade is wrong.'
He continued: ‘Nuts takes its obligation to craft products that are right for consumers and retailers alike very seriously, and for a number of weeks now we have had new covers in place, which have a more conservative tone. We are delighted with our readers' response to the new covers and last week's issue was our biggest selling since February.’
Both Nuts and fellow lad’s skinfest Zoo say they will continue to tone down their covers. But it’s thought that the other magazines, like Front and Loaded, will follow Nuts’ lead and also boycott the supermarket - rather than sell them bagged up. So principled!
I’m going to the Co-op to dance in the magazine aisle.