Not quite over for Clover

clover Fake butter news now, and Dairy Crest have revealed that sales of its Clover brand fell in the first three months of its financial year.

This grim news comes at a time where the firm continues to face a difficult spreads market.

While sales of Cathedral City (cheeses), Country Life (butter) and Frijj (purports to be a milkshake) have grown by 5%, Clover has gone almost into decline.

The myriad of reasons as to why this could be happening lay at the door of the humble wrap and other bread solutions non-reliant on a spread, and also because of higher milk prices.

The company said in May it would cut the price it paid farmers for milk on standard contracts by 1.25p a litre to 31.2p a litre at the start of this month.

Naturally some new TV advertising campaign will be unveiled soon, and people will hopefully come running back in the arms of Clover.

Overall though, the group said sales grew 4% across all four key brands and it's on target to cut group costs this year by £20 million, with distribution costs and its dairies the focus of this.


  • Her L.
    Instead of reducing the price it will pay for milk, why don't farmers simply require their customers to pay more? If my regular supplier of Marigold gloves and KY Jelly increase their prices then I have to pay more. I can't dictate the price I am willing to pay for my fetish consumables so why should Dairy Crest with their milk? When their whole business seems to be based around milk-based products, you would have hoped they would respect their dairy farmers suppliers.
  • God
    It has become an expensive luxury we cant afford any longer; I LIKE Clover, I bought it for years; but I can buy nearly 2Kg of Lidl equivalent for the same money as 500g of Clover
  • Her L.
    Hey God, HNWL here. I can't even begin to imagine what a 2Kg tub of glorious butter-a-like would look like. Would it be big enough to fit my foot in? I'm sure you're already aware, but I take a UK size 10 shoe.
  • Bogbrush
    it's not farmers doing the pricing. they are reliant on supermarket and big food producers who tell them t lump it or they'll go elsewhere, despite many smaller producers already making a loss on each litre. milk is something that there is fierce competition for supermarkets to make cheap as it entices customers in who'll hopefully generate some profit on the other stuff they buy. with tesco doing 3 x 2l for £4 there isn't any margin in it for anyone. i'd happily pay more.

What do you think?

Your comment