Not quite over for Clover
This grim news comes at a time where the firm continues to face a difficult spreads market.
While sales of Cathedral City (cheeses), Country Life (butter) and Frijj (purports to be a milkshake) have grown by 5%, Clover has gone almost into decline.
The myriad of reasons as to why this could be happening lay at the door of the humble wrap and other bread solutions non-reliant on a spread, and also because of higher milk prices.
The company said in May it would cut the price it paid farmers for milk on standard contracts by 1.25p a litre to 31.2p a litre at the start of this month.
Naturally some new TV advertising campaign will be unveiled soon, and people will hopefully come running back in the arms of Clover.
Overall though, the group said sales grew 4% across all four key brands and it's on target to cut group costs this year by £20 million, with distribution costs and its dairies the focus of this.