New Think Cyclist! poster is lousy
Since the Tour De France and Olympic and Paralympic successes, the UK has gone batshit mental for cycling. Sales have gone up and there's definitely more bikes on the road after summer. And so, the Department for Transport have decided that they better re-launch the Think Cyclist campaign. And it's crap.
It seems that DfT aren't too fussed about cyclists as they've only given one-fifteenth the funding to cyclists compared to motor-cyclists. The motorised Think Bike was given £1.2 million in 2012 alone, while Think Cyclist has been given the £80,000 the DfT found down the back of the sofa.
And chances are, most people won't ever see this awful campaign (look at the dreck above, featuring two berks and graphic design that looks like it was done by someone on an internship in their lunch hour), so what's the point in doing it at all?