New Creme Egg recipe costs Cadbury £6m
Easter isn't too far away, which means people will start remembering that they want to eat Cadbury's Creme Eggs... that's if they've forgotten the debacle over the recipe change which saw everyone kicking off last year.
Regarding that, you can assume that Cadbury owner Mondelez (who changed the recipe) thought that, after the initial hubbub, everyone would get used to the new taste. Not so.
A report shows that thanks to the new ingredients, the company lost £6 million in sales. If you've tried one of the new Creme Eggs, you'll know why. They're dismal. Research by IRI analysts, completed for The Grocer magazine, found that the brand's best-selling Easter lines lost more than £10 million in sales in 2015. Sales of Cadbury Egg 'n' Spoon dropped by £1.2 million.
Marketing manager at Mondelez Claire Low told The Grocer: "The fundamentals of Cadbury Creme Egg remain exactly the same. It's simply not the case that Creme Egg has always been made with Cadbury Dairy Milk."
"We are aware shorter seasons can be challenging. To strengthen our positioning, we will continue to invest in power brands, launching new seasonal products and a brand new Easter pack design."
They're going on the attack to win everyone over again - but will anyone take them up on their offers? We'll have to wait and see.