Nescafe gets a rebrand
Do you remember REAL coffee? Pleasing granuled joy, that dissolved satisfactorily on impact with water, and as a bonus, might have been in Gareth Hunt's hand?
None of this tax-dodging buckets of gloop that passes for it these days.
That's right, Nescafé is still a thing, and to show how much of a thing it has been for 75 YEARS, it's being rebranded with a new unified look across all of its products worldwide.
The new look features a modernised brand icon, with a red accent, as well as the ‘hub’ – a stylised aerial view of a coffee mug.
The branding also uses the new slogan ‘It all starts with a Nescafé’. They have failed to quantify what 'it' is, so we'll just have to wait and see.
Nescafé (again, the entire company, not a human) say that the new designs have been created "with new, younger consumers in mind", because if the world needs anything, it is young people hopped up on instant coffee so they can really commit to being infuriating to everyone else.
Hence the new wackaging - look! A jolly smiling cup!
Patrice Bula, Nestlé’s head of marketing, says, ‘Nescafé is our largest single brand… and one of the cornerstones of our company. But we live in a more globalised, social world and we realised that we needed a more unified, powerful umbrella for a brand like Nescafé – a single personality that could also be expressed differently in each country."
Marketing there, spouting shit since time began.