Morrisons will boldly march into the internet age... in 2012

16 February 2011

morrisonsBizarre as it seems, Morrisons doesn't have a substantial online business - the supermarket's website is little more than a brochure site. It seems odd when we can do so much more through the other three big players - ASDA, Sainsbury's and Tesco.

Morrisons has now taken steps to rectify that, with the acquisition of Kiddicare - a retail site for clothing and baby accessories - for £70 million.

According to The Guardian, Morrisons paid the cash to avoid the 'painful' development process of building an e-commerce site from scratch. We're not sure who told them £70 million wasn't enough to make the pain go away.

"This is our first foray into learning about a channel we don't understand very well," said Morrisons' CEO, a staggering admission in 2011. Acquiring Kiddicare doesn't mean you'll be getting the option to order your big shop online any time soon, however - the supermarket is treating food and non-food as very different businesses. Instead the site will be used as a launchpad for a new non-food website - which still won't launch until next Spring.

That's 2012 before Morrisons gets into the online retail game, folks.

[The Guardian] thanks to avid Bitterwallet reader Darren


  • The B.
    A curious buy, is there an overlap in existing customer base? Or perhaps they have pre-existing architecture which would allow things like local check stocking and ring and reserve? A huge amount of underused back end hardware which would cope with the extra customers Morrisons brought in? No? Seems like a waste of £70 million to me (I've worked on a site that coped with FTSE prices streaming to > 5,000 people at peak times, performed monetary transactions, had a content management system, etc), that took about 2 years of development and cost £8 million (£3 mill over budget and this was a while ago) but still, £70 million? Someone hasn't got a clue and someone else is laughing all the way to the bank.
  • Stits A.
    Do you mean Kiddicare?
  • Alexis
    Grrr Morrisons. Attempted to buy just a jar of coffee and a small milk for work this morning. Self service tills all out of order. Cigarette kiosk till broken. About 5 tills open, full of massive queues of people doing their big shop (at 9am for some unknown reason). Result - me throwing the coffee and milk into the crisps and storming out. I can't afford to spend 40 minutes buying 2 items. Fuckin Morrisons Eccles - it's uber shit.
  • Mark C.
    Hmm, just curious - how profitable is Kiddicare already? If it means they're getting their hand on some e-com backbone, *and* getting a chance to see how this newfangled interweb works, *and* buying up a profitable company, it starts to make a bit more sense.
  • Milky
    The food is nice @kiddiecare peterborough, I spend alot of time in their hoping a lactating mum is going to pop one out! ..theres fields nearby full of foxes too (Henry), so you can buy a child saftey seat whilst scoping out a bit of randy reynard fox on fox action, for this I recommend the top floor (it's very quiet up there). & if you forget your packet of fragrance free wet wipes you can buy some downstairs too! much nicer than using serviettes which are neither absorbant & chafe! There are also some ponies in a field within sight too, out they kick!

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