Morrisons will boldly march into the internet age... in 2012
Bizarre as it seems, Morrisons doesn't have a substantial online business - the supermarket's website is little more than a brochure site. It seems odd when we can do so much more through the other three big players - ASDA, Sainsbury's and Tesco.
Morrisons has now taken steps to rectify that, with the acquisition of Kiddicare - a retail site for clothing and baby accessories - for £70 million.
According to The Guardian, Morrisons paid the cash to avoid the 'painful' development process of building an e-commerce site from scratch. We're not sure who told them £70 million wasn't enough to make the pain go away.
"This is our first foray into learning about a channel we don't understand very well," said Morrisons' CEO, a staggering admission in 2011. Acquiring Kiddicare doesn't mean you'll be getting the option to order your big shop online any time soon, however - the supermarket is treating food and non-food as very different businesses. Instead the site will be used as a launchpad for a new non-food website - which still won't launch until next Spring.
That's 2012 before Morrisons gets into the online retail game, folks.
[The Guardian] thanks to avid Bitterwallet reader Darren