More Indians trying to whiten up as skin cream sales soar
With his skin-lightening antics, was Michael Jackson a freak… or a pioneer? It was the latter, if this CNN story is anything to go buy. In India, skin-whitening creams are huge, as the message that whiter skin equals success bizarrely seeps into the public consciousness.
In Britain, the fake tan business brings in mega-money for cosmetics companies but the Indian ad at the start of the news report tells a different story – whiten up your face and you’ll get the girl AND be able to strum a guitar confidently. What’s not to love about THAT? Hmmm...
Amazingly, some of the companies who flog this crap are household names such as Garnier and Nivea, with recent sales increases of more than 100% reported in rural India.
Who knows – cake yourself in enough of the stuff and you might even get a daytime job on the shop floor with Abercrombie & Fitch!