Modern logo rebranding explained...

26 January 2010

Take this...

Jet2.com logo

...mix it with this...

Baggage Guage Base

...add in a tiny dash of this...

freeview-logo

...and hey presto, you've got this!

-3

23 comments

  • Mark M.
    I wonder how many thousands of pounds this cost to redesign
  • Gunn
    I imagine a London Agency would need at least £200,000 to produce something of this high quality
  • Bob
    "I wonder how many thousands of pounds this cost to redesign" Falling for the old tabloid "this logo cost £100,000" to design bollocks I see! On another note, I feel sorry for the design agency who probably submitted some great designs and the client eventually decided on a tweaked version of what he already had.
  • Q
    In design, one invaluable rule (that you normally learn the hard way) is if you're presenting two really good ideas to a client, NEVER include a 3rd not-so-good idea just to make it look like you've done more work than you're showing... The client will always choose that 3rd crap idea. Facepalm
  • Lee
    I do wonder how these design companies can get away for charging for things like this. I could make something like that in 5 minutes, for free!
  • Alex
    Go on then Lee, pick any fairly well known logo and give it a redesign for us to have a look at. You know, if you've got five minutes going spare.
  • Ross
    I've always wondered what the relevance of the funny smile part in the Thomson logo was all about. Turns out it's part of a company called TUI and that makes up that part of the logo. Not particularly relevant to the UK though! As for the Argos ad - I suppose it's supposed to look like a smile - much like everybody's favourite company - Amazon's logo (although their "smile" also shows they have everything from A-Z)
  • Q
    if we're talking logos then, hows about the simplicity of the FedEx logo, with its incidental design... Anyone know what i mean?
  • TFEB
    Q. Whats the difference between a £10,000 logo and a £100,000 logo? A. About £90,000 of bull shi*t
  • Lee
    You want me to waste my time? No ta! I think it's pretty obvious a 5 year old could come up with something like that.
  • Tom
    I could have done that for a tenner. (expenses for pub trip)
  • Ross
    @Q - I assume you mean the arrow ?
  • oliverreed
    It's makes me smile inside
  • Junkyard
    Come on Lee, it's only five minutes after all, and you don't want to look like you're just talking bullshit.
  • Q
    @Ross: yup, good innit
  • Andrew R.
    Can't stand all these knobs who say "OMG THAT ONLY TAKES 5 MINUTES - MY FOUR YEAR OLD COULD DO THAT WITH PHOTOSHOP" Ok, your kid has Word too - get him to write a fucking bestseller! Better still, here's a pencil, draw a fucking Picasso! Something might be simple and only take a day to create, but there's 10 or 15 years experience behind why it'd work. As for people saying "OMG HOW CAN YOU SPEND £100K ON A LOGO" it's often not the logo, it's the identity kit, style guidelines, stationery,
  • Bob
    "As for people saying “OMG HOW CAN YOU SPEND £100K ON A LOGO” it’s often not the logo, it’s the identity kit, style guidelines, stationery," +1 If you honestly think £100,000 buys you a single piece of A4 with a logo on it and that's all you need, you're a moron.
  • Shopdis F.
    Having tried many of times to be creative, I have much respect for the high quality of work that designers do.
  • Johnie M.
    @ Bob "If you honestly think £100,000 buys you a single piece of A4 with a logo on it and that’s all you need, you’re a moron" Thats right, you tell him Bob. Everyone knows its impossible for a single piece of A4 with a logo on it to be produced without an army of apple fanboys tooled up with the latest kit, a modern office with stocked fridge, xbox 360 and sleepstation, and copius amounts of creativity inducing substances. That said, this logo does rather look like a polished turd
  • Stu
    Not to mention this: http://www.amazon.co.uk/
  • yak
    "As for people saying “OMG HOW CAN YOU SPEND £100K ON A LOGO” it’s often not the logo, it’s the identity kit, style guidelines, stationery" Completely Agree - tho it is a shit logo, identity kit, style guideline and stationery
  • your n.
    "Can’t stand all these knobs who say “OMG THAT ONLY TAKES 5 MINUTES – MY FOUR YEAR OLD COULD DO THAT WITH PHOTOSHOP” Ok, your kid has Word too – get him to write a fucking bestseller! Better still, here’s a pencil, draw a fucking Picasso!" But nobody claimed their 4yr old could write a quality novel/output quality artwork. Said 4yr old could knock out that logo however.
  • Ryan
    I knew it wasn't just me who saw the Jet2.com in that logo...

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