Middle-aged men quite selfish on eBay after Christmas

19 December 2014

ebay Middle-aged men don't give a shit about anyone. That's essentially the dimensions of a report released by eBay.

In January 2013, men between the ages of 45-54 Last January were behind 3.8 million searches for luxury items, the highest volume of consumer inquiries across the gender and age ranges.

Possibly rewarding themselves for managing to survive Christmas.

It also found that January and March both registered highs of self-gifting. Which is, frankly, a phrase that can be shot into space.

Phuong Nguyen, director of eBay Advertising UK, said: “Our latest Indulgence Barometer shows that high-end purchases aren’t restricted to Christmas; there are year-round opportunities for luxury brands to engage, and January presents a huge opportunity to grow share of wallet as shoppers stop buying for other people, and get ready to treat themselves."

"Marketers need to make sure that they don’t blow the budget in December; ring-fencing spend for January, and adapting campaign messages to reflect the shift in shopper mind-set is key to cashing in on the January opportunity."

An Indulgence Barometer! Have you heard such twaddle?!

2 comments

  • cad
    can people not have birthdays in january?
  • Waveydavey69
    Perhaps men, being so difficult to buy for of course, are treated to cash for Christmas and January is the time to spend it!

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