Microsoft launch branded stores to rival Apple. Meh.
This feels very uncomfortable. Like trying to explain the internet to your dad. Or having your nana wipe your face clean with spittle on a hankie. Not cool. Everyone's least favourite company called Microsoft, Microsoft, are taking a leaf out of Apple's tree and opening branded stores.
Apple has grown its market share dramatically in the past few years, thanks in part to success of the iPod and iPhone, but also because their in-store experience is perceived to rival having sex while eating a large bowl of strawberry Angel Delight. Microsoft meanwhile, despite being the world's biggest software manufacturer has had a good kicking over the steaming pile of FAIL that is Windows Vista.
David Porter, a former DreamWorks Animation executive, is Microsoft's new vice president of retail stores - a classy job title, we're sure you'll agree. Microsoft hasn't announced where the first stores will open or when, only that it is going to happen. We're hoping for a grown man in a Clippy costume strung like a piñata in-store and soundly beaten by furious customers with sticks.