Microsoft black out and apologise over Polish advert blunder
Perhaps Microsoft could learn a thing or two from McDonalds concerning interracial marketing. Or then again, perhaps not. Perhaps Microsoft should not be so dickish as to roll out a global advertising campaign with a single creative treatment if they're concerned their target audience differs from country to country. Or perhaps they should pay for somebody to attend nightclasses and learn Photoshop.
Here's a Microsoft ad as seen in the US:
Chinese dude, check. African-American fella, check. White woman in suit, check. All genders and races suitably accounted for. And here's the ad as it appeared in Poland:
Microsoft have now stopped using the image, issued an apology and are investigating - not that there's much to investigate, is there? They let the man with ten thumbs loose on Photoshop, who decided that while Polish customers wouldn't be happy seeing a black man, they'd be sure to do business if they saw a hunchbacked white guy with a head too small for a body that had black man's hands. Yes, you forgot to change the hand. What's that? It doesn't look all that different to a white hand? Then why the fuck did you change the image at all? Get out. There's a job going for you at McDonalds.